Privacy Policy


Orange Leaf Holdings LLC or its affiliated entities (“ORANGE LEAF”) are the sole owners of the information collected on the site, and through its Orange Leaf iPhone® Application (“App”), and will not sell, share, or lease such information to others in ways different from what is disclosed in this statement.

General Registration

Registration information is used for billing, shipping, and to contact the users about services on our sites such as the Orange Leaf gift card program, sweepstakes, contests, and other special offers. Special Privacy Policy information is contained below regarding payments made for Orange Leaf Frozen Yogurt using the Paydiant phone app.

Orange Leaf Gift and OUNCE BACK™ Loyalty Card Program

Holders of Orange Leaf Gift and OUNCE BACK Loyalty Cards may voluntarily register their cards through the site. When you register your card, we collect additional personal information such as birth date, card number, and e-mail address. This information may be linked to your purchasing history, although we assume no obligation to monitor your purchases for any reason. We use this additional information to provide enhanced benefits to cardholders, such as promotional offers. The use and disclosure of personal information collected as part of the Orange Leaf gift card program is governed by this Privacy Policy. If you do not wish to receive any promotional materials associated with your use of the Orange Leaf gift card from us or a third party, please see our Choice and Opt-Out section below.


A cookie is a piece of data stored on the user’s hard drive containing information about the user. Our use of a cookie is in no way linked to any personally identifiable information while on our sites. Once the user closes his or her browser, the cookie simply terminates. If a user rejects the cookie, he or she may still use our sites. Cookies enable us to track and target the interests of our users to enhance the experience on our sites. Some of our business associates, for example, advertisers, may use cookies on our sites. However, we have no access to or control over those cookies. Therefore, Orange Leaf and its affiliated entities will not be liable for any damages, injuries, costs, expenses, or privacy issues of any kind directly or indirectly related to our business associates’ use of such cookies.

Log Files

We use Internet Protocol (“IP”) addresses to analyze trends, administer the sites, track a user’s movement, and gather broad demographic information for aggregate use. IP addresses may or may not be linked to personally identifiable information.


We may share aggregated demographic information with our franchisees or business associates. This information is not linked to any personal information that can identify any individual person. We may use an outside fulfillment company, but it does not retain, share, store, or use personally identifiable information for any secondary purposes. We may use or require the assistance of another party to provide specific services. When a user signs up for these services, we will share names or other contact information that is necessary for the other party to provide these services. These other parties are not allowed to use personally identifiable information except for the purpose of providing these services.

Social Media Content

From time to time ORANGE LEAF may incorporate and display content from social media sites on (“Social Media Content”). The Social Medial Content may include text, images and video. As an example, ORANGE LEAF may display tweets from Twitter (including tweets containing images and video), Facebook posts, images and video, and images and video from Instagram as well as other social media and networking sites. ORANGE LEAF may also create and encourage the general public to use hashtags (#) to identify, sort and categorize material on social media sites such as Instagram, Facebook and Twitter. Material marked with a hashtag created by ORANGE LEAF may be displayed on the ORANGE LEAF website, including on pages such as

ORANGE LEAF only aggregates and displays Social Media Content that is publicly available. The Social Media Content is generated on third-party web sites over which ORANGE LEAF has no control. ORANGE LEAF is neither responsible nor liable for the privacy practices or lack of such practices from such other sites. It is possible that materials you post on social media sites may end up on an Orange Leaf site and may be further re-posted to another social media site. Neither you nor ORANGE LEAF can control this further re-posting.

If you do not want your posts, images or videos to be posted on an ORANGE LEAF site, do not associate any ORANGE LEAF hashtag with your posts, images or videos. By using or associating any of your social media posts, images or videos with any ORANGE LEAF hashtag, you give consent for ORANGE LEAF to repost your materials on our website.

Social Media Widgets

ORANGE LEAF’s website includes social media features, such as the Facebook Like button and Widgets, such as the Share this button or interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing it.


The site, and the Orange Leaf App contain links to other sites. Please be aware that Orange Leaf is neither responsible nor liable for the privacy practices or lack of such practices of such other sites. We want our users to be aware of this when they leave our sites to visit linked sites. We encourage our users to read the privacy statements of each and every site that collects personally identifiable information. This privacy statement applies solely to information collected by and/or through site and the Orange Leaf App.

Surveys, Contests, Sweepstakes, and Promotions

From time to time, we may request information from users using surveys, contests, sweepstakes, or promotions. Participation in these surveys, contests, sweepstakes, or promotions is completely voluntary. The user has a choice whether to disclose any information by answering the surveys, entering the contests or sweepstakes, or participating in the promotions. Information requested may include contact information (such as user’s name and mailing address) and demographic information (such as ZIP code and age level). Contact information will be used to notify the winners and award prizes or may be used as stated at the time the information is collected. Survey information will be used for purposes of monitoring or improving the use and services offered by site, and the Orange Leaf App.


We take reasonably appropriate precautions on the Web sites and App to protect our users’ information. Our users’ information collected by us on our Web sites or App, not just the sensitive information mentioned above, is maintained and secured in our offices. Only employees who need the information to perform a specific job (for example, marketing professional or a database specialist) are granted access to personally identifiable information. Employees are kept up-to-date on our security and privacy practices. Periodically, as well as any time new policies are added, our employees are reminded about the importance we place on privacy and are instructed regarding our policies and procedures for proper use and safeguarding of our users’ information. Finally, the servers that we use to store personally identifiable information are kept in a secure environment.

Special Offers

Registered users may occasionally receive information on products, services, or special offers. Out of respect for the privacy of our users, we present the option to registered users to avoid receiving these types of communications. Please see our Choice and Opt-out section below.

Service & Site Updates

We send registered users site and service announcement updates such as the launch of new products, promotions or new sections or features added to the Orange Leaf Web sites or App. We communicate with the registered users to provide requested services and to respond to various inquiries and issues using e-mail or direct mail. Out of respect for the privacy of our users, we present the option to registered users to avoid receiving these types of communications. Please see our Choice and Opt-out section below.

Choice and Opt-out

Registered users who no longer wish to receive promotional materials or updates from us or our business associates may opt-out to avoid receiving these communications by following the unsubscribe instructions contained within each communication. Registered users have the opportunity to opt-out of receiving special promotions and offers, or from involvement in focus groups, or may request that their personal information be removed completely from the Orange Leaf website or App section and list.


Orange Leaf is very sensitive to children’s privacy issues and does not associate cookie data with personal information about children. Orange Leaf encourages parents and guardians to supervise their children’s online activities and consider using parental control tools available from online services and software manufacturers. These tools can prevent children from disclosing their name, address, and other personal information online without parental consent. It is Orange Leaf’s policy that visitors under 13 years of age should not submit any information on site or the Orange Leaf App without parental consent.

Contact Us

If you have any questions, comments or concerns regarding this privacy policy or Orange Leaf practices please contact us at: Orange Leaf Frozen Yogurt 14313 N. May Ave., Suite 100, Oklahoma City, OK 73134, Telephone: 888-883-1004, E-mail: This privacy statement is effective as of 6/2011.

Notification of Changes

We will use information in accordance with the privacy policy under which the information was collected. If we change our privacy policy, we will post those changes on our Web sites so that our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we will disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by e-mail. Users will have a choice whether we may use their information in this different manner.

Additional Terms Specific to the Paydiant Payment App

Orange Leaf is currently performing a pilot project using a payment application created by Paydiant, Inc. All of the terms above apply to the Paydiant, Inc., payment applications. In the event of a conflict between the terms above and the Paydiant terms, the Paydiant terms below apply. In addition, the following terms may apply:

Acceptance of Paydiant App Terms

When you downloaded the Paydiant software and registered on the Orange Leaf website to use these services, you agreed to accept this policy.

Information We Collect

When you register for an Orange Leaf payment account, we collect the following information:

When you register initially: we collect your name, location, phone number, email address and other related information.
When you register to make payments: we collect bank account information and payment card numbers, and information about financial institutions where you conduct business.
When you use our service: we record your account transactions, transaction location, and we may collect information about your computer or access device, including, but not limited to, device manufacturer, carrier, and unique identifiers such as UDID and IMEI.

Using Personal Information

We use your Personal Information to provide you the features and functionality of the Service, and may share it with our trusted third parties, to ensure that you have a safe, high-performance experience when using the Service. When you use the Service, including making a payment, requesting funds, contacting customer service or requesting technical support, in addition to many other interactions with Orange Leaf or our partners, we will apply the information that we have collected. Knowing this information allows us to verify your identity, communicate with you and enforce our agreements with you, as well as secure the best possible experience for all Orange Leaf users by ensuring compliance with US state and federal laws and our own policies. We may also use this information to measure how our members use the Service, and improve and enhance our offerings to you.

Orange Leaf may use certain information about you without identifying you as an individual to third parties. We do this for purposes such as analyzing how the Service is used, diagnosing service or technical problems, maintaining security, and personalizing content.

In addition to the terms above, as to Paydiant we use cookies and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our Service; (d) monitor aggregate metrics such as total number of visitors and traffic; (e) diagnose or fix technology problems reported by our users or engineers that are associated with certain IP addresses; and (f) help you efficiently access your information after you sign in.

Sharing Personal Information

Orange Leaf will not rent or sell your Personal Information to others. Orange Leaf may share your Personal Information with third parties for the purpose of providing services to you (such as those described below). If we do this, such third parties’ use of your Personal Information will be bound by terms at least as restrictive as this Privacy Policy. We may store personal information in locations outside the direct control of Orange Leaf (for instance, on servers or databases co-located with hosting providers).

Processing payment transactions requires that we share your personal information with third parties, including but not limited to:

• Service providers who provide us a range of essential operational services, including fraud prevention, transaction processing, collections, direct marketing, and managed technology services. Our contracts dictate that these service providers use your information only in connection with the services they perform for us and not for their own benefit.
• Financial institutions that allow us to offer you payment processing services, and partner with us to develop new offerings for you and other Orange Leaf members.
• Law enforcement authorities or government representatives who may require us to share information in order to comply with court orders and other legal mandates, or when we believe that disclosure is necessary to report suspicious activities, prevent physical harm, financial loss, or violations of our agreements and policies.
• Other third parties, subject to your prior consent or direction.

As we develop our business, we may buy or sell assets or business offerings. Customer, transaction, email, and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer such information in the course of corporate divestitures, mergers, or dissolution.

Except as otherwise described in this Privacy Policy, Orange Leaf will not disclose Personal Information to any third party unless required to do so by law or subpoena or if we believe that such action is necessary to (a) conform to the law, comply with legal process served on us or our affiliates, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) take precautions against liability, to investigate and defend ourselves against any third-party claims or allegations, to assist government enforcement agencies, or to protect the security or integrity of our site; and (c) to exercise or protect the rights, property, or personal safety of Orange Leaf, our users or others.

Compromise of Personal Information

In the event that personal information is compromised as a result of a breach of security, Orange Leaf will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, by email, or as otherwise required by applicable law.

Your Choices About Your Information

You may, of course, decline to submit personally identifiable information through the Service, in which case Orange Leaf may not be able to provide certain services to you. You may update or correct your account information at any time by logging in to your account. You can review and correct the information about you that Orange Leaf keeps on file by contacting us as described above.