The Making of a Strong Brand: Partnering for International Success While a brand’s product offering is a key ingredient in the recipe for tenable success, a product alone cannot carry the brand’s weight in a new market, especially overseas. Regardless of how prominent a brand may be in some regions, it will emerge as a new concept to […]
The Making of a Strong Brand: Strategic Products In our last post, we introduced the importance of brand strength and the role it plays in the success of a franchise. Today, we’re talking about what we call “strategic products” as a major contributing factor. What are the three defining components of a strategic product? Strategic […]
The Makings of a Strong Brand Creative logos. Memorable jingles. Unique delivery methods. There are countless little things that contribute to building a strong brand. But what is it specifically that makes a brand’s impact great enough to accomplish the ultimate goal – influencing purchasing habits.
Time Management “The future is something which reaches everyone at the rate of 60 minutes an hour, whatever he does, whoever he is.” – C.S. Lewis In my life, I have been blessed to meet a handful of great leaders – COO’s, former presidents, athletes and other exceptional professionals, all who have reached the pinnacle […]
New Years Revelation: Money Management Being your own boss is exciting! …And expensive. If you are like many franchise operators, you may require additional financing to cover costs such as the franchise fee, equipment, build-out, operational supplies and initial working capital.
New Years Revelation! The “aha moment.” The all-of-the-sudden revelation that changes your life forever. When you decide you need to do something different. Something more. Something that fulfills your potential and dreams. The arrival of a new year is the perfect time to turn your revelation into a resolution.
Don’t Be a Sellout So you’ve considered the 6 questions to ask before you franchise and decided franchising is right for you. Now you just have to pick from the dozens of industries available to you. First, you need to ask yourself what you like to do. What are you passionate about? What can you […]
The financing process can be overwhelming…stressful…confusing. Sounds fun, right? Well, while I can’t offer a way around it (unless you just so happen to have a huge pile of cash laying around), I can share a few tips that may help keep you sane through the process. L – Learn the lingo Every bank has different […]
Ah, first dates. Do you remember yours? The excitement, the nerves? Discovery Days are a lot like first dates. Two parties trying to determine the possibility of a long-term relationship. While the Discovery Day may seem like a trivial step in the franchising process, it is actually one of the most important. Sure, you’ve done […]
I have talked to thousands of people about franchising in my career, all of them trying to determine if the business model is right for them. Whether you’re a veteran franchisee with ten concepts in your portfolio or a newbie looking for direction, the most valuable thing you can have is information. In the franchise […]