The Franchising Guide

New Years Revelation: Money Management

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New Years Revelation: Money Management

Being your own boss is exciting! …And expensive. If you are like many franchise operators, you may require additional financing to cover costs such as the franchise fee, equipment, build-out, operational supplies and initial working capital. ... Read More »

New Years Revelation!

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New Years Revelation!

The “aha moment.” The all-of-the-sudden revelation that changes your life forever. When you decide you need to do something different.  Something more.  Something that fulfills your potential and dreams. The arrival of a new year is the perfect time to turn your revelation into a resolution.

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Don’t be a sellout!

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Don’t Be a Sellout

So you’ve considered the 6 questions to ask before you franchise and decided franchising is right for you. Now you just have to pick from the dozens of industries available to you.

First, you need to ask yourself what you like to do. What are you passionate about? What can you stand behind 100 percent? Se

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4 Helpful Tips: Financing A Franchise

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The financing process can be overwhelming…stressful…confusing. Sounds fun, right? Well, while I can’t offer a way around it (unless you just so happen to have a huge pile of cash laying around), I can share a few tips that may help keep you sane through the process.

L – Learn the lingo

Every bank has different policies and procedures in place for completing a loan, but they all speak the same language. ... Read More »

Location, Location, Location

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Now that you’ve decided on a franchise concept, the next question is where to put it. There are five key things to keep in mind when considering the right location for your new business.


Understand your customer

– What is the brand’s target demographic?
– Why are your customers

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Thanksgiving 2014

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ThanksgivingOLY_1114_ThanksgivingSocial is a time to give thanks for the blessing of the harvest and a time of appreciation. I can think of many
things I am thankful for: my family, friends and even the opportunities I have living in this country.

Through the franchise industry, I have had the opportunity

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The Dating Game: Franchising Edition

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Ah, first dates. Do you remember yours? The excitement, the nerves? Discovery Days are a lot like first dates. Two parties trying to determine the possibility of a long-term relationship.

While the Discovery Day may seem like a trivial step in the franchising process, it is actually one of the most important. Sure, you’ve done your ... Read More »

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What’s in a brand?

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One of the biggest resources a franchise provides you with is the brand. A brand conveys values, experiences, and quality to customers based on their previous interactions. A well-established brand provides a new business owner with many benefits and resources, such as awareness, a point of differentiation and competitive protection.

So what makes up a brand?
The brand promise, positioning statement, and brand voice are all key elements when used to communicate the brand per

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What is a Franchise Disclosure Document?

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I have talked to thousands of people about franchising in my career, all of them trying to determine if the business model is right for them. Whether you’re a veteran franchisee with ten concepts in your portfolio or a newbie looking for direction, the most valuable thing you can have is information. In the franchise world, that information is in the form of a 200+ page

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Should I Franchise or Go It Alone?

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While an individual startup has its allure, starting from scratch carries a great deal of risk and uncertainty. Franchising can be a great vehicle for achieving success, as it provides a turnkey system of operating with access to familiar and unique products. Let’s take a look at some of the reasons franchising might be the better option for you.

Financing

There are several funding options for someone looking to pioneer a new venture: Small Business Administration (SBA)

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