The Franchising Guide

Franchising: A Mother’s Perspective

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Being a mom is a tough job in itself, but when you add owning and running a business, the question of “how does she do it?” often comes up. These two moms, Deanna Bishop and Christy Baugh, Orange Leaf Franchisees, manage to juggle both titles as a mom and business owner with passion and determination.

Bishop, mother of three children ranging from age 6 to 20, said that being a mother has helped her prioritize and focus on learning opportunities. Above all, she wants her customers to come

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Books Worth Reading: Inside the Magic Kingdom: 7 Keys to Disney’s Success by Tom Connellan

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“Inside the Magic Kingdom: 7 Keys to Disney’s Success,” by Tom Connellan

I cherish brevity. I appreciate people who keep their thoughts short and to the point (as evidenced in most of my blog posts). Perhaps that’s why I enjoyed reading, “Inside the Magic Kingdom: 7 Keys to Disney’s Success,” by Tom Connellan. Connellan does a fantastic job of briefly (yet effectively) communicating the crucial aspects of running a business, using Disney’s outrageous success a

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Books Worth Reading: QBQ! by John G. Miller

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Books Worth Reading: QBQ! by John G. Miller

qbqbook
So many of us in the customer service industry have developed the bad
habit of hearing without actually listening. We nod, take note of the problem and pass it along to the

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Books Worth Reading: Fred Factor by Marc Sanborn

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Books Worth Reading: Fred Factor by Marc Sanborn 

We started last week with a review of Jim Collins’ book, “Good to Great,” which takes a high-level view of running an organization with excellence.

As a business operator, “good” is the enemy of your success. “Good” invites competition into your market. “Good” creates a space between you and your customers where loyalty cannot grow. Over time, “good” slowly erodes the foundation of your business.

T

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Books Worth Reading: Good to Great by Jim Collins

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Books Worth Reading: Good to Great by Jim Collins

Franchising is a partnership. We’ve said it a hundred times. It is important to remember, however, that while the franchisor is there to assist, success at the store level falls squarely on the shoulders of the franchisee. One of the most important things I can do in my position as the first point of contact is to set proper expectations and prepare franchisees for the “real world.”

While I like to think I know a lot

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The Making of a Strong Brand: Influential People

The Making of a Strong Brand: Global Partners

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The Making of a Strong Brand: Partnering for International Success

While a brand’s product offering is a key ingredient in the recipe for tenable success, a product alone cannot carry the brand’s weight in a new market, especially overseas. Regardless of how prominent a brand may be in some regions, it will emerge as a

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The Making of a Strong Brand: Strategic Products

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The Making of a Strong Brand: Strategic Products
In our last post, we introduced the importance of brand strength and the role it plays in the success of a franchise.

Today, we’re talking about what we call “strategic products” as a major contributing factor.

What are the three defining components of a strategic product?
Strategic prod

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The Makings of a Strong Brand

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The Makings of a Strong Brand

Creative logos. Memorable jingles. Unique delivery methods. There are countless little things that contribute to building a strong brand. But what is it specifically that makes a brand’s impact great enough to accomplish the ultimate goal – influencing purchasing habits. (more…)

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New Years Revelation: Time Managment

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Time Management

“The future is something which reaches everyone at the rate of 60 minutes an hour, whatever he does, whoever he is.” – C.S. Lewis

In my life, I have been blessed to meet a handful of great leaders – COO’s, former presidents, athletes and other exceptional professionals, all who have reached the pinnacle of success. However long or brief the interaction, I always find the time to discuss one important topic – time management. What’s thei

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