The Franchising Guide

A Veteran’s View: How an Orange Leaf Franchisee Used His Military Background for Business Success

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After serving his country and having a defined role as a leader, becoming a franchisee was Jeremy Latchaw’s ideal career path.

Jeremy believes that the military taught him the value of hard work, and to have commitment and drive for everything you do. All of these skills would become essential to his success when becoming an Orange Leaf Frozen Yogurt franchisee.

“We were attracted to Orange Leaf because of their community values, which aligned with my selfless service value that I gain

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The top three questions every prospective franchisee asks

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Part 3 of 3: Is this franchise the right fit for me?

In part 1 and 2 of this month’s blog series, we explored the many financing options and site selection tools available to prospective franchisees during the initial franchising process.  We will be closing out the series by discussing the most important of the three questions every prospective franchisee asks – Is this franchise the right fit for me?

When looking at partneri

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The Top Three Questions Every Prospective Franchisee Asks

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Part 2 of 3: How do I find the perfect location for a franchise?

While you may have already identified a market that is under-served by the franchise organization you’re interested in, finding the perfect site within that market is a crucial part of the franchising process.  Similar to the many avenues of support available to ... Read More »

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#myOLstory: Margaret Whelan

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Margaret Whelan, Orange Leaf Australia Franchisee, has been involved in the world of franchising for over 17 years. After owning and operating many other businesses, Whelan decided it was time to find a new opportunity.

“One of our businesses was located across the road from Orange Leaf, so we quickly became to know and love it,” said Whelan.

During her regular visits, Whelan became friends with the store owner. She then began to look at Orange Leaf as a potential venture. After explor

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The Top Three Questions Every Prospective Franchisee Asks

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Part 1 of 3: How do I secure financing to cover the initial investment cost of franchising?

Understandably, the finance process can seem daunting from afar, and prove to be a bit overwhelming at first glance – especially if you have little to no previous experience. The most important things to keep in mind when exploring financing options is that support is never far away and there are different lending options available.

Option #1 – Find Investors

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How to cut utility costs during the summer months

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Craig Richard recently joined the Orange Leaf team with over 20 years of experience in the restaurant industry. As Vice President of Operations, he is focused on supporting the store-level success of each of our franchisees. Prior to joining Orange Leaf, Craig served as a Franchisee Brand Consultant for CiCi’s Pizza where he received the National Brand Consultant of the Year Award twice in a row for going above and beyond in assisting with marketing strategies, product and process innovation a

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Father and sons focus on franchise success

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Most fathers are likely to bond with their sons by watching the big game or firing up the grill, but this dynamic trio chose an alternative route– opening an Orange Leaf Frozen Yogurt franchise.

Franchisees Louis Schwartz and his sons, Brian and Louie, teamed up to open an Orange Leaf because they were passionate about the brand and the product, while also having the drive to be successful.

When Louis and his sons found the location, they knew it would be perfect for an Orange Leaf estab

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5 Social Media Tips for Franchisees

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The popularity of social media cannot be ignored, and incorporating social media into your overall marketing plan is necessary to remain competitive. As a franchisee engaging in social media, you should use it as a channel to evolve your brand from a local level, and to increase your engagement with your current and potential customers.

Traditional advertising like print, radio and TV are not out the window, but if you are not present on social media, your customers will notice, and you could

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Military Vet Franchisee: Why this veteran chose Orange Leaf

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Orange Leaf Frozen Yogurt has recently established a new partnership with Vet Fran, which provides access and opportunities in franchising to the nation’s veterans and their spouses. With this partnership, Orange Leaf is offering all veterans and active duty military a 10% discount on the initial franchise fee.

Mark Kelly, military veteran and Orange Leaf Franchisee, decided to partner with Orange Leaf Frozen Yogurt based on three elements: Orange Leaf’s values, product, and corporate sup

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5 tips for marketing to your target demographic

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Social media is constantly changing; and everywhere you turn, there are new tips to enhance your strategy. Some businesses forget a key factor in their marketing strategy: their target audience. Below are five tips on how to market to your target demographic.

1.  Identify Your Target Audience

Demographics are important, but you have to dig deeper and find out what their interests, habits and even dislikes are. This information can be easily found by using social media in

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