Archives for: February, 2015

The Making of a Strong Brand: Influential People

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The Making of a Strong Brand: Influential People Over the past few weeks, we’ve taken an objective look at a franchise brand through the eyes of a potential franchisee and highlighted how strategic products and global partnerships play a large role in creating brand strength.  Today, I want us to look at the last of […]

The Making of a Strong Brand: Global Partners

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The Making of a Strong Brand: Partnering for International Success While a brand’s product offering is a key ingredient in the recipe for tenable success, a product alone cannot carry the brand’s weight in a new market, especially overseas. Regardless of how prominent a brand may be in some regions, it will emerge as a new concept to […]

The Making of a Strong Brand: Strategic Products

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The Making of a Strong Brand: Strategic Products In our last post, we introduced the importance of brand strength and the role it plays in the success of a franchise. Today, we’re talking about what we call “strategic products” as a major contributing factor. What are the three defining components of a strategic product? Strategic […]

The Makings of a Strong Brand

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The Makings of a Strong Brand Creative logos. Memorable jingles. Unique delivery methods. There are countless little things that contribute to building a strong brand. But what is it specifically that makes a brand’s impact great enough to accomplish the ultimate goal – influencing purchasing habits.