Archives for: November, 2014

Thanksgiving 2014

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Thanksgiving is a time to give thanks for the blessing of the harvest and a time of appreciation. I can think of many things I am thankful for: my family, friends and even the opportunities I have living in this country. Through the franchise industry, I have had the opportunity to meet some great people. People I […]

The Dating Game: Franchising Edition

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Ah, first dates. Do you remember yours? The excitement, the nerves? Discovery Days are a lot like first dates. Two parties trying to determine the possibility of a long-term relationship. While the Discovery Day may seem like a trivial step in the franchising process, it is actually one of the most important. Sure, you’ve done […]

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No Kid Hungry’s Quick-Serve Partners Raise Big Bucks

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QSR Magazine By Tamara Omazic Every September, restaurant brands big and small rally to support Share Our Strength’s “Dine Out for No Kid Hungry” campaign, raising funds to support the nonprofit’s effort to eradicate childhood hunger. This year, the campaign drew more support from the quick-service segment than ever. Each year, the Dine Out campaign […]

What’s in a brand?

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One of the biggest resources a franchise provides you with is the brand. A brand conveys values, experiences, and quality to customers based on their previous interactions. A well-established brand provides a new business owner with many benefits and resources, such as awareness, a point of differentiation and competitive protection. So what makes up a […]

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What is a Franchise Disclosure Document?

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I have talked to thousands of people about franchising in my career, all of them trying to determine if the business model is right for them. Whether you’re a veteran franchisee with ten concepts in your portfolio or a newbie looking for direction, the most valuable thing you can have is information. In the franchise […]